6/12/2023 0 Comments Blue apron expensive"Many people want to cook, but don’t know where or how to begin. Blue Apron wants to change that and make incredible home cooking accessible to everyone." Whether it’s a lack of time, a lack of confidence or desire, or lack of access to fresh, seasonal ingredients," Matt Salzberg, Founder and CEO of Blue Apron, told me. For many people, cooking can be inaccessible. "Blue Apron wants to change the way America eats. That means four new Family Plan recipes each week, though users can chose to receive all four recipes in two separate deliveries or they can chose to receive just two recipes per week instead. The second plan, introduced earlier this year, is its Family Plan, featuring seasonal, family-friendly recipes for four. The online food subscription delivery service offers two types of plans one is its 2-Person Plan, with one delivery a week, each with three recipes and the corresponding ingredients pre-portioned for two. The company is now said to be valued at $2 billion. Previous investors include Stripes Group, Bessemer Venture Partners and First Round Capital. It was led by Fidelity Management and Research Company, and included participation from Blue Apron's existing investors.īlue Apron had most recently raised a $50 million round in May of last year, and this latest investment brings its total venture capital to $193 million. The company has raised a $135 million round, it was announced on Tuesday. And it just raised a big new round of funding. I simply don't enjoy food shopping, though I still like it a whole lot more than the cleaning part, which is almost enough for me to never cook again.īlue Apron is a grocery delivery service company that delivers a recipe and the required ingredients right to their customer's doorstep. ![]() Like most people, I believe, I enjoy cooking, but I hate the before and the after. ![]() The company has tripled its volume in the last six months, is now delivering 3M meals a month
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